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Leacock's

Leacock's LogoJohn Leacock sailed to Madeira from the United Kingdom (after the death of his father) in 1741 and at the age of 15 became the youngest apprentice at the firm of Madeira merchants, Catanach and Murdoch staying until his contract expired on 11 March 1749. During his apprenticeship he had been in constant contact with an old school friend, John Patient, residing at that time in Charles Town, South Carolina who suggested that they themselves should commence trading. Leacock agreed and this marks the birth of the now world famous company.

His partnerships and business associates are not easy to follow. We do however know that George Spence (former partner of a rival shipping firm, Newton and Spence - now know as Cossart Gordon), joined him in 1758, Michael Nowlan in 1759 and John Russell Spence, son of George Spence joined in 1762.

Initially relationships between the British families weren't particularly good and especially not between John Leacock and Francis Newton, founder of Cossart & Gordon who writes in a letter home "The only disadvantageous one has here… there are no recreations, diversions or companions. The Portuguese are a very sullen, proud, deceitful people… As for the English here they are much worse, there is nothing but jealousy of one another's correspondents…" (Madeira, Rupert Croft-Cooke).

By far the most distinguished of the family was Thomas Slapp Leacock whose tenacity in identifying and treating the phylloxera vatatrix vine disease at his Saint John vineyard saved the island's traditional grape varieties. His initial treatment of applying a solution of resin and turpentine in hot water to the principal roots of the vine proved to be a successful though expensive form of preventing the disease. Phylloxera

His son, John Leacock, joined the Comissão Anti-Filoxérica where upon it was decided to establish a treatment post and a nursery of American vines at his Saint John vineyard. It had now become widely known that grafting the local vines onto the phylloxera resistant American rootstocks proved to be the only efficient method of preventing the disease.

In 1925, the wine industry was going through tough times and so both Leacock's and Blandy's amalgamated their interests and joined the Madeira Wine Association (now the Madeira Wine Company).

Leacock's today is one of the four main brands in the company together with Blandy's, Cossart Gordon and Miles, and whose main markets include the United States of America, the Scandinavian countries, and the United Kingdom.

Having recently been completely re-packaged with a new and modern label, Leacock's is set to continue its prominent positioning in the world market.

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